A recent survey entitled “Gaining Speed: Gen Y in the Driver’s Seat” asked Generation Y members questions about their feelings and involvement with the automotive industry. The survey has been conducted for three years now and the resulting statistics are helping auto-manufacturers better serve their client base in the future. Most notably, the survey makes the auto industry acutely aware of the overwhelming majority of the automotive market that Generation Y accounts for or influences.
With Gen Y having so much power over the automobile industry, each year the survey helps automobile companies understand their cliental better. This year’s survey found that Generation Y is reasonably satisfied with where the automotive industry currently is at and where the industry seems to be heading in the future.
However, Gen Y respondents also revealed that auto companies could easily lose this overall satisfaction of Gen Y. The survey found that 52.4 percent of Gen Y strongly agreed with the statement, “A bad experience with a salesperson would cause me never to consider that brand of car again.” Generation Y has high expectations of the auto industry and will not tolerate anything less than the highest quality service and product.
What’s more, Gen Y is such an important market for automobile companies to keep happy because not only do they make up a bulk of future car sales, but the survey also revealed that 61 percent of them are heavily involved with the automobile buying decisions of their parent’s. Thus, a car brand that lost the respect of a member of Gen Y may in turn lose the business of that Gen Y member’s parents too, even if the parents had nothing to do with the original situation that resulted in the lost Gen Y business.
The survey also found that keeping driver’s connected to the world of technology while in their vehicle is a key to keeping Generation Y satisfied – this is true of Gen Y members from LA to Fort Myers. Legacy sedans, made by Subaru, are a great example of a brand trying to equip their vehicles with technology to keep them competitive. Subaru has made a conscious and public commitment to improving the technological capabilities of their vehicles with the hope of winning customers in essay writing service royalessays sedans now have optional in-dash navigation systems and XM Radio, for example.
For more information on the Legacy and other vehicles that are driving Subaru into the future, visit your local Ft. Myers Legacy dealership, O’Brien Ft. Myers Subaru. As your Ft. Myers Legacy dealership, we promise to offer competitive pricing and tremendous customer service. Stop in today and let us prove this to you!