Don’t you just love when companies market their goods with more product for the same price? Typically we see this most on food and household products, such as cleaning supplies and beauty supplies. As consumers, even if we do not actually want “20%” more of the good, the mere fact that we get this extra bit for the same price makes us feel quite good about ourselves. In essence, we have a little bit of a “ha-ha big corporation, I got you!” type of attitude. Well, thanks to Subaru’s new Impreza pricing scheme, we can have our little laugh at a major auto manufacturer too.
Soon on our Fort Myers Subaru dealer lot, O’Brien Subaru, visitors will see the brand new 2012 Subaru Impreza. But, the vehicle will be sporting the 2011 price tag. That’s right; Subaru executives decided to use the “20% more for the same price” marketing scheme the cereal industry has been using on us for years. However, upon visiting us at the Ft. Myers Subaru dealer, you’ll see that it appears as though Subaru is offering a whole lot more than just a 20% increase with this Impreza.
First, the 2012 Subaru Impreza is literally more car. Engineers working on the latest model extended the overall length of the vehicle by 0.9 inches and gave two more inches to passengers riding in the backseat.
More than just a 20% increase comes in the form of the 2012 Subaru Impreza’s fuel efficiency, however. Thanks to a redesigned engine, the 2012 Subaru Impreza is actually 30% more fuel-efficient. The 2011 model earned 20 and 27 miles per gallon on city and highway driving, respectively. However, the engine used in the 2012 model will earn an impressive 27 miles per gallon in the city and 36 miles per gallon on the highway.
As a Fort Myers Subaru dealer, it is not everyday that we can offer you a bigger car, with better fuel efficiency for the same price as its lesser predecessor. What’s more, while the 20% more cereal scheme has become quite popular throughout the industry, it is not likely that other auto manufacturers will be as generous in their offerings. Thus, for these reasons and more, head down to your local Ft. Myers Subaru dealer, O’Brien Subaru, and get more car for the same price today.