creative writing and technical writing slideshare and Ft. Myers Subaru Forester dealer, O’Brien Fort Myers Subaru, joined with both Subaru customers and other Subaru dealerships across the country on super bowl Sunday in a social media and social engagement event for the automobile company. As most automotive manufacturers were spending millions of dollars on thirty-second commercials to play during the big game, Subaru took an entirely different marketing and financial path.
The company asked Subaru drivers across the country to take their dog for a walk sometime during the Sunday of the super bowl. Subaru has recently launched a new ad-campaign titled “Dog Tested. Dog Approved.” The company also has pledged sponsorship of Animal Planet’s “Puppy Bowl VII.” The dog-walking event was, in part, an effort to promote both the new campaign and the “Puppy Bowl VII.”
Describing the event as a huge success would be an understatement. Over 116,000 people committed to participate by walking their dog on game day by signing up on Subaru’s Facebook page. This number resulted in an increase of 500% of the company’s projected social and viral engagement.
An event like the dog walk is so successful for a company like Subaru because of the type of customer the company attracts. Stereotypically, outdoorsy, active and sporty people are attracted to Subaru vehicles because they easily accommodate gear for outdoor activities such as tents, mountain bikes and, most importantly, dogs. Subaru models were even named some of the best pet friendly vehicles on the market last year. Vehicles like the Subaru Outback sit low to the ground, making it easier on both dog and owner for ingress and egress. Young and healthy dogs can hop with ease into the trunk, while owners don’t have far to raise older dogs that need a lift. What’s more, the Subaru Outback also has a built in gate separating the trunk and the remaining cabin interior, perfect for keeping your muddy pooch off of the seats. Your local Ft. Myers Subaru Outback dealership sees many customers looking for pet friendly vehicles and the Outback is always the staff’s top suggestion. Dog loving drivers are also fans of the Subaru forester, which causes the dealership to also be known as a Ft. Myers Subaru Forester dealer.
For the perfect pooch-friendly vehicle, visit the O’Brien lot today!