At O’Brien Subaru of Ft. Myers, we have been celebrating the beginning of 2014 with all of the enthusiasm and confidence that we are lucky enough to claim every year. But as we look back at the accomplishments of Subaru of America, Inc., throughout 2013, we find that we have even more reason to celebrate the beginning of a new year.
That’s because 2013 marked record sales for the Subaru brand, which saw 424,683 units sold for an increase of 26 percent over 2012. On top of being the brand’s fifth-consecutive record achievement, this figure marks the greatest single-year increase in volume that Subaru has ever seen.
December 2013 sales themselves marked an outstanding improvement over 2012, with an increase of 10 percent to 40,172 units. This number earned the brand its best December ever!
If you want to become the owner of a winning vehicle, then we invite you to visit us in Ft. Myers for a test drive of the 2014 Subaru Forester or 2014 Subaru XV Crosstrek. Both the Subaru Forester and Subaru XV Crosstrek assisted the brand greatly in achieving its 2013 sales records, earning 62- and 627-percent sales increases over 2012, respectively. In addition, the Subaru Forester and Subaru Outback each saw more than 100,000 unit sales for the first time ever.
If you’re in the market for something a little different, then we invite you to view our creative writing program at new york university. If you’ve never owned a Subaru vehicle before, then you’re in good company! Sixty percent of the brand’s 2013 customers were new to the brand, and our dealership, steps in doing case study, is eager to welcome more. As we move into 2014, we hope that includes you!