Individuality is something that humans value fairly highly. It’s what makes each of us different, unique and special. It can also be a lifelong journey to understand and appreciate.
But are cars the same? They will be now.
Subaru has announced that its WRX and STI performance models will be receiving platforms independent of the standard Impreza model . During their redesigns this month, both models will even begin individual marketing strategies. Both models will drop the “Impreza” family name and receive their own platforms upon redesign in 2013.
http://fieldscdjrblog.com/creative-writing-jobs-md/ O’Brien Ft. Myers Subaru is excited to focus on the WRX and STI as individual models, especially given the improved fuel economy and spacious interior featured on both models. The two currently make up 10 to 15 percent of Impreza sales. While few details have emerged thus far, Subaru has stated that the STI will maintain its 300-plus horsepower engine.
Ft. Myers Subaru Forester drivers are anxious to see how the 2013 WRX and STI models differ from the 2012 Impreza that goes on sale this month in four-door sedan and five-door hatchback styles. Other changes include a new engine and sizeable interior, and even better than an improvement: the price will stay the same.
The 2012 Impreza will hit 36 miles per gallon on the highway – a nine-gallon improvement over previous versions of the model. Even more improvements include a 2.0-liter, four-cylinder boxer engine capable of 148 horsepower and continuously variable transmission.
The unique platforms on the WRX and STI will allow for easier marketing of the vehicles as performance cars. Naples car dealers also anticipate interior capabilities that are more appropriate for the vehicles’ price point.
While the outcomes of the Impreza breakup are as yet unknown, the brand is certainly promising. U.S. sales of the model hit a high of 49,098 units in 2008, and senior vice president of sales at Subaru said that the company expects the redesigned WRX and STI models to sell well above last year’s 44,395 units.
But individual platforms are only the beginning for Impreza’s lineage. Subaru is developing a crossover fashioned after the Impreza to be released next fall. The crossover will be positioned below Ft. Myers Subaru Forester and Outback crossover models.
We all knew Subaru was one of a kind, and now its WRX and STI models are just as unique.