You don’t build strong brand loyalty by pumping out a new version of a product every year with some more bells and whistles than the previous year. You do it by listening to your customers, and by treating each new iteration of that product as if its the first.

The 2015 Subaru Impreza isn’t just a new paint job and it’s no wonder why it was deemed by Kelly Blue Book as one of the top automobiles in its price range in America. The Impreza is a family of compact cars that come in either a five-door hatchback or a four-door sedan with a total of eight trim levels, and in all iterations, the 2015 model remains the only car in its segment that offers all-wheel drive as a standard.

And for 2015, Subaru has revised how the Impreza looks. A refreshed front-end styling includes a new grille, front bumper, and headlights. On the rear of the four-door models aerodynamics have been improved with a sleek, low-profile trunk spoiler.

While the 2015 Subaru Impreza sports an updated and stylish look, where it really excels in its myriad safety features. The available EyeSight® driver technology ensures that every time you get behind the wheel, you and your passengers are safe. With features like lane departure and sway warning to keep you in your lane, adaptive cruise control, and even pre-collision technology which can sense objects in front of you and apply your brakes to minimize risk of impact.

Subaru is the car that is made from love, and you can see that clearly in the attention to detail that has been applied to the updated 2015 Impreza. Everywhere from the exterior to the safety geared technology of this car makes it not only a pleasure to drive, but awards you the peace of mind every time you start the engine whether you’re cruising through Fort Myers or loading up for that next road trip.

We think it’s pretty easy to fall in love with our selection of the all new 2015 Subaru Impreza here at O’Brien Subaru of Fort Myers, and when you come visit us at our dealership, we’re confident you’ll fall in love too.