It’s good to be Subaru. While some car companies are feeling the pinch, squeeze, or clutch, Fuji Heavy Industries, the Japanese transportation group that manufactures Subaru, recently said it wants to increase vehicle output at its Indiana plant by 40%, according to Automotive News. Add to this Subaru’s recent A+ rating on Consumer Reports’ Automaker Report Card and you have a car brand that is both brains and brawn.
As a result of its burgeoning reputation, Subaru is flying high right now with strong sales figures. Last year it sold over 215,000 vehicles and is expecting to sell over 230,000 in 2010. Both the redesigned Outback (bigger now, looking more like a crossover than a wagon) and the Legacy are selling at a fast rate. The sky is the limit for Subaru these days, onehow much do creative writing professors makedealer believes. But this is not just isolated optimism from a company dealer who needs to think positively. Talk to any the homework helperand chances are they would have to agree with this assessment.
Part of the reason for Subaru’s success, some are speculating, is that consumer buying trends are shifting toward features that are a staple of Subaru: all-wheel drive, reliability, fuel-efficiency. Whereas before the economy sunk and “green” was thought of as a potential paint color rather than a concern, a good amount of car buyers were interested in the gaudy gas-guzzlers and range roving behemoths; but now that mindset has changed somewhat and buyers seem to be focusing on the more practical aspects of vehicles. And this is one of Subaru’s strength, practicality, although one doesn’t need to sacrifice design and appearance, as the Outback and Legacy are showing, to find it.
Perhaps it’s because of these projections and sales figures that Fuji Heavy Industries wants to raise the number of Subarus turned out of its Subaru Automotive Indiana plant from 100,000 to 140,000. Whatever the reason, this is good news for the town of Lafayette, Indiana, where the plant is based and has been turning out the Legacy since 1989. One concern for Fuji, however, is that the plant is only presently equipped for the annual 100,000 vehicle production, which may mean adding an additional production line.
But again, it’s good to be Subaru, where the strategical considerations have to do with increasing output instead of cutting back. This means there will be more Subarus rolling out in 2011, and that means even better times for the Ft. Myers Outback dealer. And, yes, any Naples car dealer would still have to agree.