The is a whole new type of Subaru vehicle. It’s the first Subaru model to be built on the new Subaru Global Platform, and the automaker’s goal to attract new buyers who haven’t owned a Subaru before. This initiative seems to be working well in Japan where the vehicle is making its dealer launch. In fact, Subaru Japan says that vehicle sales are already up 50 percent for new buyers. 

Stateside, it seems that more and more new Subaru buyers are flocking to the brand as well. Here at O’Brien Subaru of Fort Myers, we’re excited to be able to offer new drivers with fantastic 2016 and 2017 Subaru models in the greater Naples, FL area. 

Effective marketing aside, part of the reason that so many new customers are flocking to the Subaru brand is because the automaker makes quality vehicles. Many new buyers are in the 18-35 age range, which means for a lot of those drivers, a Subaru car is most likely their first or second vehicle. 

If you’re a driver looking for that next great car, the new Subaru Impreza may be the vehicle for you. Going on sale before the end of the year, the 2017 Subaru Impreza comes standard with all-wheel-drive, a roomier interior, and a whole new look. 

It’s a great choice for drivers who want a nice looking  and well-appointed vehicle with some fun components without having to shell out a lot of money. With a standard 2.0-liter four-cylinder engine that gets direct injection and puts out 152 horsepower and an updated CVT transmission, this vehicle is quick to respond. Also available is a long list of standard and optional convenience features like Android Auto and Apple Car Play integration, power sunroof, optional 8-inch infotainment screen, and even Harman Kardon premium audio. 

Head on down to your Naples, FL Subaru dealer for more information on the new Subaru Impreza or to check out other models like the 2017 Subaru Outback.