As a, we at O’Brien Fort Myers Subaru do not feel most accomplished and proud of our achievements when we simply break a sales record.  Of course, we realize that breaking a sale record means we are providing our customers with high quality and attractive vehicles that they are extremely pleased with – which is our ultimate reason for being in business.  However, as your Naples Subaru dealer, we hold ourselves to an even higher standard.  Therefore, every year we strive to continue to break all of our sales records.  We’re happy to report: mission accomplished in 2010.

Our efforts, combined with Subaru dealers across the nation, meant Subaru of America recorded a record for total sales in 2010 with 263,820 units.  The report, which was released on January 4th, stated a twenty-two percent increase from 2009’s total sales number.  But as we stated above, as your Naples Subaru dealer we are always striving to outdo ourselves.  Thus, we now claim “mission accomplished” because the number of Subaru sales posted in 2009 was, at the time, a record number too.

But our ongoing effort to constantly improve doesn’t stop there for 2010.  As a company, we surpassed our 2009 total sales number by the third day of November, so of course we set a new goal for ourselves and achieved that one too – we helped Subaru Inc. sell 26,694 total vehicles in December, which turned out to be our best December on company record.  Again, the previous record for the best December was set in 2009, and our 2010 efforts surpassed this number by 16%.

Topping the list of Subaru models sold in 2010 was the versatile Subaru Outback with 93,148 units sold.  The well-sized Forester was a close second with 85,080 vehicles sold, 8,068 of these coming in December.  The Impreza, Legacy and Tribeca models followed, respectively.

Thomas J. Doll, the executive vice president and COO of Subaru of America, Inc said, “2010 was a strong year for our brand, yet Subaru still has a lot of upside potential and we are looking forward to another record-setting year in 2011.”

To test drive one of the above-mentioned Subaru models, visit your local Fort Myers and Naples car dealer – O’Brien Fort Myers Subaru today.