At, we appreciate and celebrate the individuality of each of our drivers, and we are truly honored to know and serve them. But sometimes it’s exciting to be a part of something larger than ourselves, and that’s just one reason why we are happy to represent a brand like Subaru.

Now it’s your turn.

The Subaru of America, Inc., Central Region is rallying support of surrounding Subaru fans as they attempt to set a GUINNESS WORLD RECORDS® record for the “Largest Parade of Subaru Cars.” The parade route begins at 500 Park Boulevard in Itasca, Ill., and if you’re interested in making the trip up, then the time to act is soon! Between now and July 13, when the event takes place at 9 a.m., interested Subaru drivers are invited to register for the Subaru parade, and registration is limited to 500 vehicles!

Subaru currently holds the GUINNES WORLD RECORDS record for “Largest Parade of Subaru Cars” thanks to a July 2009 event that saw 339 vehicles drive a 4.2-mile route through Itasca, Ill. Now, thanks to a partnership with the Village of Itasca, Subaru will attempt to break that record along a similar route in the village.

Ready to make history with your Subaru Legacy, Ft. Myers? All it takes is a fun road trip and a $10 registration fee to get yourselves in the record book. Best of all, registration proceeds go toward PAWS Chicago and Salute, Inc.

Parade participants will welcome an official GUINNESS WORLD RECORDS adjudicator to observe and confirm the attempt and will have the opportunity to gain other exceptional experiences, including:

  • A special gift bag for each car.
  • An invitation to Itasca Fest following the record attempt, where they can join in for food, carnival rides, live entertainment, bingo and children’s entertainment.
  • Eligibility for a special event room at four-star, four-diamond The Westin Chicago Northwest hotel (in walking distance from parade start) for the rate of $79 per night (not including tax). Reserve your room today and take advantage of an opportunity that is based on availability and only open to parade participants.